The Importance of a Professional Headshot

20 years ago a professional headshot was only needed by specific groups of people. Authors, actors and artists, CEO’s and television personalities. 10 years ago you could add high profile bloggers as the web was growing in it’s popularity. Today, everything has changed. Social networks like Facebook, Google+, LinkedIn and Twitter demand each of us have a professional headshot.

Gone are the days of cropping your photo out of a recent party pic or posting a really bad selfie taken with a cell phone. You never know who might be looking at your profile, or their reason. Your image is always on. No matter if you’re sleeping, working or napping on the couch, your image is out there working for you. What quality of work is my headshot providing me? That’s the question to ask yourself.

If the answer is anything besides amazing, then it’s time to get a professional headshot.

Getting a professional headshot goes beyond simply finding a professional photographer and having them take your photo. Your headshot should set you apart from the crowd. It should be an accurate depiction of you and your personality. If you’re an upbeat and energetic artist, your headshot should say that! You should appear confident yet approachable. It should be you. To achieve that look, you should work with a photographer trained in getting that image out of you.

Few people are naturals in front of a camera. Most people freeze up or are nervous when working with a photographer. Raise your hand if that’s you. Working with someone that help you relax and be yourself in front of the camera is critical to looking your best. Someone that knows how to guide you into a great image, making sure to keep an eye on the subtle details that take your headshot from okay to good to great.

Once you find that photographer, make sure to spend some time discussing your needs and goals with your photo. The more information you share with each other, the more likely you’ll be to get the image you’re searching for. They should be able to answer your questions, provide guidance on wardrobe and style and provide a makeup artist to help you look your best.

Don’t settle for just any photographer. Find a professional headshot photographer and update your brand today!