The Importance of a Title Tag for your Web Site - 25 Basics Series

Posted by weslinda on June 5, 2007 under SEO / SEM | Be the First to Comment

The Title Tag of your web page is one of the most important pieces that can directly affect how well your page is optimized for the search engines. Out of any attribute or section of your page, the title tag deserves the most time.

The title tag needs to be three things.

  1. Specific to the page.
  2. Short and concise.
  3. Include on page keywords.

Specific To The Page
Each and every page on your web site should have a unique title attribute. The tag should be written specific to the content on the specific page. The title tag is typically used by search engines as the link text in the results and is the first opportunity for your web page to convince someone to visit. Time should be taken when writing these tags and never overestimate it’s value.

Short and Concise
In my opinion, and in the opinion of many SEO experts, you want to keep your title to under 70 or characters which forces you to only use words that are important to the page and the visitor. Clean, clear, short and concise is the best option for all titles. Make sure not to stuff this tag full of keywords that you feel need to be there. Simple and effective is the optimal way.

Include On Page Keywords
The final piece is to include the main keywords from the page, in the title. If the page is on pink widgets, then your title should say that, not something about blue widgets.

To summarize, your title should be specific and unique to the page, short and concise and include the keywords of the page. A well written title can go a long way to improving the quality of a page. Make sure to focus on this and take your time to do this well.

Resources On Title Tags

Check out the other 25 items that make a great foundation for your web site.

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