This is going to be a short post. But I think this is a college understanding their market. I was on a news site, and saw an ad for the University of Baltimore. While watching the video I was watching, the next ad came up. See below. How absolutely brilliant?
So, a few weeks ago, I came across a post on Marketing Pilgrim noting that 44% of small businesses don’t have a web site, I was stunned. Truly amazed that this is a fact in this day and age. The quote that really got me thinking was the following.
While 82% of consumers turn to the search engines when finding a local business, only 69% of small business owners do the same.
This is a huge disconnect from those shopping for services, and those providing the services. It begs the question, are small business owners too engrossed in their own company to realize what is happening in the world around them? What other reason is there that as a small business owner, you wouldn’t take advantage of the 82% of consumers that turn to the internet and search engines to find what they are looking for? I certainly can’t think of a good reason, other than lack of education.
So…what is it we can do to help small business realize the importance of bringing their business online? We think that perhaps a new web site for a local Baltimore area business that currently does not have web presence. We’ll help you with design, content, and promotion. Here’s what we’re going to include for this business!
We’ll track the results of business growth and development and report back as we move along.
So now for the final key question! Simply join the blog, post a comment on this article and your company will be entered! It’s that easy! Don’t have email? Give us a call at 800-862-1220 and let us know you’d like to be entered into the contest. We’ll pick a winner in two weeks on March 30th! So make sure to get your entry in right away.
So, as you know, this blog typically focuses on technology news, tips and resources. But recently, I’ve grown more frustrated with the state of service and professionalism in this country. Yesterday, I got to experience both good and bad from a single company, and it really made me think that companies need help with understanding how to treat customers and the level of service customers deserve.
