All Things Web

While many people discount the work that can be put into Meta Keywords, from a basic standpoint, I would include this tag with 3-4 keywords from your site.

There is a general concensus in the industry that the major search engines no longer use the Meta Keyword tag as a part of their ranking algorythm, but I feel it should be included for quality versus ranking.

Add it in, make it on topic, but don’t spend weeks and weeks trying to decide whether you have written the perfect meta keywords tag.

To summarize, keep it short and sweet, 3-4 keywords, and call it a day. Keep it on topic, and page specific.

Read the complete article on 25 things your web site should contain as we continue through this overview of what makes a solid foundation for your web site.