Jun 04
Yahoo Rolls Out Quality Based Pricing
Yahoo has announced that a new pricing model has been rolled out today at Yahoo Search Marketing. This is great news for anyone marketing using the Yahoo Search Marketing platform.
To quote Yahoo:
Yahoo! Search Marketing is rolling out a new feature that we think will help enhance the quality, potentially reduce the cost and increase the value of traffic to you, our advertisers. It’s called quality-based pricing, and it measures the quality of traffic coming from our distribution partners—that is, the web publishers large and small that display your ads.