Posted by weslinda on May 23, 2007 under Web Accessibility | 
There is a lot of buzz around the phrase web accessibility and I think that many businesses simply don’t understand the concept or the importance of web accessibility and how it can affect their company.
In this series of articles we are going to cover the basic concepts surrounding Web Accessibility and provide resources for you to use to get a better understanding of the concept and how you can move your business towards this goal.
In our series, we will walk through four lessons that will get you up to speed on web accessibility.
After reading through this series, you will be able to understand web accessibility, realize how it can affect your business, understand how to make your site more accessible and have the tools to validate your site and keep it accessible.
Posted by weslinda on under SEO / SEM |
Today we will cover the final topic in our series on SEO Basics series. These lessons show companies that there are some basic things that can be done to their web sites that will improve their search rankings.
Our final topic is a discussion on the importance of Unique Meta Information for each and every page of your site. There are three tags that everyone should be concerned about. Title, Meta Description and Meta Keywords.
First, we’ll discuss the title tag, this is the first piece of information a search engine will see on your page and should be directly on target for the content within your page. I cannot express just how important a quality on target Title tag is for each of your web pages. The information should be kept as consise as possible, flow and contain keywords that describe the actual content on that page. Remember, not only do the search engines read this tag, but it is typically used as the first line in the results by the major search engines, so it should be enticing as well as on topic.
The second tag, which is the second most important tag is the Meta Description tag. This is a more in depth phrase that describes the page in more detail than the tittle. Think of this tag as an intro or snippet for the page. Many times this is used as the long description in the search results so you’ll again want to make sure that this tag is well written and contains information that will entice a potential click on your link. I have seen a number of web sites rank well without the Meta Description tag, however, I would recommend using it as a tool to improve click through rates from the search engines.
Finally, there is the Meta Keywords tag. While many consider this tag to be almost obsolete, we feel that you should still include it but keep it short and sweet. Don’t stuff it with 800 words that are relative to any piece of information that people might look for on your site. Keep it short and sweet and on topic for the page.
By combining these three tags on each page, and developing unique tags for each page on your site, you will be offering a solid benefit to all visitors of your site and in the long term you’ll reap the rewards of targeting those that are specifically looking for the information you are sharing.
Starting tomorrow, we’ll begin to look at each of these SEO basics in more depth, giving you tips and ideas on how you can implement these ideas into your site and jump ahead of your competition.
Posted by weslinda on under Social Media |
As a new blogger, I decided to take a visit to Technorati, to add my blog and all the good kind things that you do as a new blogger to get your blog noticed.
What I found was a new look and feel that is really quite attractive. I recommend you check out the new look of Technorati and enjoy the content.
Posted by weslinda on May 22, 2007 under Search Engines |
So this was an interesting release from the Official Google Blog today, and I’m sure this is a toy that many will find amuzing at the least and addicting to the extreme for others.
Google Labs has released HotTrends, a near real time source for the hottest searches out at the moment.
Just in case you wanted to know, the Hot Trend as of 8 PM Today is Justis Richert, the Trooper suspended from his job for supposedly helping to get a porn star out of a ticket for “time served”.
Posted by weslinda on under Search Engines |
So thanks to our friends over at Search Engine Land, there is talk that there is an update coming this week from Yahoo. May not be much, but everyone should be aware. I always love to see updates for the major engines and I love more to watch everyone respond to them. Should be a fun filled week for all.
Yahoo Search Index Update starting May 22, 2007.
