Does your web site scare you?

Posted by weslinda on May 23, 2007 under Web Design |

I think that there is a fear holding many small businesses from reaching their true potential. That fear is their company web site, and how to manage it.

It is my belief that many small business owners simply do not understand the power of the web, and that their focus should be almost 100% web when it comes to new business development. In most markets and for most product mixes people start their search for a provider using a search engine. Search engines are now the number one resource for people seeking information.

Gone are the days of the Yellow Pages, Phone Directories, Local Business Directories and arrived are the days of search engines. Their not perfect, but they are fast, anonymous and allow users to find the information they are looking for. All business owners must realize that internet is the only game in town worth spending money on.

But wait, perhaps as a restaurant owner, you don’t understand how you could help build business using your web site, or perhaps you are scared of this unknown world that you’ve never approached. The internet is a great place because you can experiment, and change things on a whim, and without waiting for a brochure to be printed, or for next years Yellow Pages to come out, you can change your specials, or mantra, or product list immediately and dynamically for the whole world to see.

Finding the right web partner that will guide you through the process of bringing your web site into the 21st century is the most important step in getting your business online and building your business utilizing the internet. Look for someone who is willing to chat with you, discuss trends and information with you, someone not afraid to hold your hand and educate you. Make sure that person has successes under their belt, make sure that they have proven sites under their belts. This is your business, don’t trust a brother, sister, mother, aunt, uncle, friend, third cousin of your mechanic to do your web site because they can save you some money. This is your business, treat it in that way, and you’ll do well.