All Things Web

Search Engine Optimization is a relatively new business with tons of classes, training seminars, trade shows, hourly rates ranging from $50 – $500 an hour.

Is SEO really as difficult as some people would like you to believe, or are there some basic things you can do to naturally improve your web site’s position in the major search engines?

Well, the truth is that both items are true. While there are some very detailed, very indepth techniques to true optimal SEO, there are some very basic things that you as a web site owner can do to achieve solid results.

The keys to your success are:

1. Convert to Valid HTML and CSS

By updating your web to the latest HTML or XHTML code and using CSS to style your site, you can reduce a large amount of the code in your web site therefore increasing your content to code ratio and improving the value of your web site. Another great reason to do this is your site will load faster, and work better across all browsers.

2. Use Text Whenever Possible

Many web sites use images to control layout and show information in a colorful way. By changing site navigation to text based menus, you can increase general site readability, and offer more information for the search engines to review, and links to follow.

3. Unique Meta Information

There are three key header / meta tags that each and every page of your web site needs. They include the title, meta description, and meta keyword tags. Keep these tags short and consise and on topic for the specific page.

These are three key things you can do to improve your current web site, and increase the traffic you receive from the search engines. Of course, this is not the magic of Search Engine Optimization, but this is a solid foundation for your web sites success.